Marketing 101: Here's How To Reach Your Target Audience

Updated: Apr 20


  1. What makes a business successful?

  2. How do I attract and maintain customers?

These are two crucial questions entrepreneurs should consider while creating a business and marketing plan. Although there are many facets to launching a sustainable business, marketing is one aspect that entrepreneurs can't neglect if they want to build a long-lasting empire. It is vital for any industry, but it's not effective if the business owner doesn't complete the appropriate work to reach their target audience.

The Black Owned Network wants to help business owners convey the right message to the right people. Check out some ways you can create an effective marketing plan for your business below:

Define Your Target Audience

Knowing your audience will determine whether your business will sink or swim. Your audience helps you figure out the best approach to attract and maintain their interest to maintain sales. Consider your potential customers' target demographic and psychographic attributes to ensure that you're utilizing the proper marketing tactics to let them know you're trustworthy and credible. If not, it will stunt your company's future success and growth.

Create Engaging and Relevant Content

Having the right voice and visuals for your brand can reaffirm whether your services or products are the best fit for potential customers. Providing them with valuable and relevant content is a guaranteed way of grabbing their attention and engaging with them. Whether it's through video marketing, social media, images or blog posts, creating appealing advertisements will draw their interest. Make sure to utilize targeting tools through platforms such as Facebook, Google and Instagram. They all offer features that will help your ad or post reach your specific audience. Using social media hashtags is effective, too. Industry-specific hashtags can help you broaden your reach and will make it visible to people who are interested in your industry or services.

Make A Personal Connection With Your Audience

Consumers come across many advertisements every day, but what makes a post stand out is an attention-grabbing message. That, along with an eye-catching visual or call-to-action, can increase your chances of standing out from the rest. Being personable goes a long way and gives your audience comfort that you're attempting to connect with them using a conversational rather than a lecturing tone. It provides the feeling that their investment in your product or services will benefit them. Being genuine and open is a significant benefit for any service or product you're trying to sell, which positively impacts your business's success. It's important to talk to your target audience and not at them.

Reaching your target audience means an increase in sales, which proves why marketing to the right crowds is essential. Following the steps above can help you reach your goals and help you become a successful entrepreneur.

Do you have additional marketing tips that have helped your business gain more visibility? If so, comment below and make sure to visit The Black Owned Network’s website to find more resources that can help your Black-owned business thrive!

This blog post was written by Brianna Rhodes, the founder of the writing and editing platform, Brianna Rhodes Writes. To learn more about her services, please visit here.