Money makes the world go round, but genuine support lays the foundation for any business. For Black business owners, marketing and promotion help their businesses grow and attract loyal customers. While money is a significant component, other endorsements like word of mouth can help them thrive. That's why it's important for consumers to show their support in various ways so these businesses can continue to be pillars of the community.
Are you a consumer who loves Black businesses? If so, check out four ways you can show your support and not disown the Black owner below:
1. Write a positive review
Although it may not seem like it, reviews play a significant role in a company's reputation. When most people first hear about a business, they usually search it online and check out what other people think about it first. Submitting a positive review on Google or Yelp about your experience can help businesses attract new customers and also help customers prepare for what to expect when they visit.
2. Share their business on social media platforms
A simple post goes a long way in the world of social media. Online promotion is the new age of business marketing. Supporters can share Black businesses' profiles on Facebook, Twitter, Instagram and other outlets to help them gain more visibility. This simple, free gesture can help Black business owners gain a broader reach outside their community.
3. Tell family and friends about their business
There's no doubt that word of mouth is still a significant form of marketing. Verbal communication shouldn't be undervalued, although many people rely on social media. Some business owners admit that most of their new customers come from a referral from a family or friend because they trust their judgment.
4. Offer your skills
If you're a social media manager, writer, accountant, etc., offering your skill to a business is invaluable for a Black business owner. There are many components to maintaining a business, and delivering a helping hand can benefit you and the entrepreneur, especially if you both decide to set up a bartering agreement.
Support in any shape or form goes a long way to help Black business owners keep their businesses open in the community. Even a simple thank you will resonate because it shows your appreciation for their services during these challenging times.
Are you a consumer who supports Black entrepreneurs in various ways? Please share other ways customers can help Black-owned businesses in the comment section below, and click here to learn more about The Black Owned Network!
This blog post was written by Brianna Rhodes, the founder of the writing and editing platform, Brianna Rhodes Writes. To learn more about her services, please visit here.