Photo: Cristian Dina/pexels.com
Social media has changed the marketing game for businesses in every industry for the past couple of years. Platforms such as Instagram, Facebook, Twitter, Snapchat and TikTok have helped small business owners generate free, creative ways to promote their products and services to attract more customers.
Engagement is essential for marketing, and many entrepreneurs have been able to grow their brands across borders by interacting with customers online. If done right, a business owner’s marketing engagement can make their brand become a household name overnight.
The Black Owned Network wants to help you grow your business and increase sales in every way possible so social media users can start buzzing about your brand. Check out these tips on how to organically increase your social media engagement to achieve business growth below:
Post multiple times per week at peak times.
Create posts that let followers know a bit about you and your personal story.
Make humorous and fun content using images, videos and GIFs.
Host question and answer sessions with customers.
Discuss topics and provide helpful information that is relevant to your industry and brand.
Invite customers to complete polls and surveys.
Host giveaways and contests in exchange for sharing and tagging your product or service.
Feature customers and supporters.
Add hashtags to make your business more searchable.
These are a few key ways to help your business get the visibility it deserves. TBON wants you to follow these strategies so you can not only grow your brand but your income.
Want to find other ways to make your business thrive? Join the TBON community and become a member here!
This blog post was written by Brianna Rhodes, the founder of the writing and editing platform, Brianna Rhodes Writes. To learn more about her services, please visit here.